Sans Serif fonts appeared significantly later in comparison with Serifs that were the most popular worldwide at that time, thanks to their versatility. Meanwhile, Sans Serif fonts were rather odd. However, in the light of evolving technologies this trend has steadily started to reverse: Sans Serif fonts are more suitable for web-design. Simple lines without serifs look attractive and appealing, especially on low-resolution screens.
Grotesque typefaces are widely used in typing of short advertising texts as they permit far more variation in design as opposed to Serif fonts.
The most popular Sans Serif typefaces, as of today, are: Futura, Helvetica, Avant Garde, Avenir, Gotham, Franklin Gothic, Univers, Akzidenz Grotesk, Arial, MS Sans Serif, Folio, Eurostile, Kabel, Myriad, Meta, Verdana, Calibri, Rotis Sans Serif.